Walmart’s first foray into Spanish language and culture is set to make the retailer look good.
The retailer is planning to launch a collection of glasses to be sold in Spanish language shops.
The new glasses, to be marketed in Spanish-speaking markets, will be made by the Spanish-based company, Walmart, in partnership with local brand Glass in Spain.
“Our mission is to be the best, to serve customers and provide them with the best in customer service,” Walmart CEO Doug McMillon said in a statement.
“We have always taken our customers seriously, and this is no exception.
We are excited to be able to serve our Spanish-language customers and serve them well in Spanish.”
The company will offer the glasses for $60 each.
They are expected to be available in Spanish shops in stores nationwide in late 2018.
Walmart said it plans to bring the new collection to markets in Latin America, the Middle East and Africa later this year.
Walmart plans to sell the glasses at its U.S. and European stores as well as through third-party retailers, including Walmart.com.